About us

Who we are:

Spoilt Rotten Beads is based in the village of Haddenham, Ely just outside Cambridge. We stock over 7000 beads, findings,  jewellery making supplies & patterns. We source many of our beads direct from the manufacturers and we’re a one stop shop for the best selection of  Miyuki and Toho Seed Beads, Czech Glass Beads, Les Perles Par Puca, Swarovski & Preciosa crystal beads, Fire Polish Beads, Findings, Charms, Patterns, Tutorials & all jewellery making and beading supplies. We also teach jewellery making courses and workshops.

Spoilt Rotten Beads Shop Comp

minty bead bus

Here’s Minty the Spoilt Rotten Bead Bus who was lovingly restored by Stuart (husband of our owner Juliet and our Company Secretary).

If you’re local to Spoilt Rotten Beads you’ll see Minty out and about from time to time!

Spoilt Rotten Beads employees are all passionate about beads and making jewellery, so you will always find new project ideas from our team and free online video classes with Owner & Designer Juliet Browse. We also keep you up-to-date with colour trends and tips on the latest fashions in jewellery making.

For monthly updates about Spoilt Rotten Beads events, news, jewellery making workshops, and discount coupons, sign up for our free newsletter by clicking the “Keep up to Date” button on the right of this screen.


Contact us:

Spoilt Rotten Beads, Jewellery & Brides Ltd
7 The Green, Haddenham,

Ely, Cambridgeshire, CB6 3TA

Telephone:   01353 749853

Email: customerservice@spoiltrottenbeads.co.uk

Company Registered in England & Wales: 06487707

VAT Registration Number: GB 927 9016 06


Bead Shop Opening Hours

Monday – 10am – 5pm
Tuesday – 10am – 5pm
Wednesday – 10am – 5pm
Thursday – 10am – 5pm
Friday – 10am – 5pm
Saturday – 9am – 5pm

Internet Ordering: 24 hrs a day – 7 days a week!

Bank Holidays – We are closed on bank holidays.

Easter Opening Hours

Friday 19th April – Good Friday Bank Holiday – Closed

Saturday 20th April – Open 9am – 5pm

Sunday 21st April – Closed

Monday 22nd April – Easter Monday – Closed


From Cambridge
Follow A10 to Ely. Stretham is aprox 10 miles from Cambridge. Turn left at Stretham roundabout, pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From Ely
Follow A10 towards Cambridge. Stretham is aprox 4 miles from Ely. Turn Right at Stretham roundabout and pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From Newmarket
Follow A142 from Newmarket to Ely. Turn left at Soham roundabout signposted Wicken and Stretham. Go straight on at Stretham roundabout and pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From London
Travel by rail to Ely is the easiest – Take the Kings Lynn train from Kings Cross and get off at Ely. Then either jump in a cab (we’re 15 mins away) or hop on the Zip bus that runs every hour.

Environmental & Ethical Policy

You can read all about our extensive eco-friendly policies over on this page. 

Meet the Team!

Juliet Browse – Owner

Juliet Browse Profile Picture compressed

Juliet owns Spoilt Rotten Beads, Jewellery and Brides Ltd. Juliet is a qualified Art Clay Silver Instructor and also teaches a range of our in-house courses. She sources all the beads in the store from all over the world, writes for bead magazines, does the marketing, accounts, website management and lots more! When she’s not working she’ll probably be found looking after her 30 exotic chickens!

Becky – Bead Shop Manager

becky comp

Becky shares the position of Bead Shop Manager with Vivien. You’ll find Becky in the shop on Thursdays, Fridays and Saturdays. Becky teaches a lot of our jewellery making classes, designs kits, appears in video tutorials and is buys a lot of our beautiful fire polish beads and Czech glass. When she’s not surrounded by beads you’ll most likely find her at her sewing machine making beautiful bags!

Vivien – Bead Shop Manager

vivien hussey

Vivien shares the position of Bead Shop Manager with Becky. You’ll find Vivien in the shop on Mondays, Tuesdays and Wednesdays. Vivien makes beautiful beaded jewellery and is also very talented at wire work. Vivien also designs kits and patterns and appears in our video tutorials

Jaide – Marketing Manager

Jaide is one of our newbies, but has worked in the jewellery making industry for over 4 years! As our Marketing Manager, Jaide has lots to do, including coming up with our fab offers, creating graphics and adverts and tinkering behind the scenes on the website.

Although Jaide doesn’t work from our shop, she regularly pops in for jewellery design supplies and to take photos for our emails and social media (and to drink lots of cups of tea!).

Mandy works in the shop and packs internet orders on Mondays, Tuesdays, Thursdays and Fridays and has been making beaded jewellery for several years now, including some time spent making jewellery for a UK designer, she’s also big in the Haddenham Amateur Dramatics scene!

Lynne works in the shop and packs internet orders on Tuesdays, Wednesdays, Thursdays and Fridays. When Lynne’s not making pretty bracelets and beaded jewellery she can usually be found taking her lovely dog for walks on the coast or in her beautiful garden (Lynne has green fingers).


Freya works in the shop on Saturdays, Freya is hoping to become a primary school teacher, when she’s not revising or making jewellery you can find Freya volunteering at youth groups such as the Cambridge Youth Theatre.

Andree works in the shop & packs internet orders on Mondays, Tuesdays, Wednesdays and Friday.

Emma works in the shop on Mondays, Tuesdays & Wednesdays. When she’s not making beautiful jewellery or packing your orders Emma is most likely to be found looking after her menagerie of cats, dogs and dragons!


Mandy helps out in our warehouse and is our stock controller and keeps our bead warehouse well organized so that we can dispatch your orders as fast as possible, she also helps pack and design kits and seems to spend a lot of time counting beads!


Lauren works in the shop on Saturdays and at other busy times. She’s new to beading, but learning fast and really enjoying meeting all of you!

Awards & Press

Hear all about it!

Our Spoilt Rotten Beads Awards & Press section will keep you up to date on the latest company happenings from awards we’ve won to news articles and interviews.

International Craft Awards 2016


Spoilt Rotten Beads are really proud to have been nominated in two categories for the International Craft Awards 2016:

Best Craft Store South of England

Best Workshops

Please take a moment to vote for us by clicking right here (you might even win a trip to a health spa!)

Constant Contact All Star 2015

We’re really proud to have won an All Star Award for our marketing three years in a row!

all star award 2015

Feefo Gold Trusted Merchant Accreditation 2016, 2015 & 2014

feefo gold trusted 2016

Winner Best Bead Store South of England 2014 As voted for by the readers of Make & Sell Jewellery Magazine

make and sell winner

Constant Contact All Star Award 2012

Best overall Business to Consumer Marketing

constnat contact allstar

Finalist – Ely Standard Business Awards 2012


Winner – Best Bead Store 2012

As voted by the readers of Beads & Beyond Magazine



Spoilt Rotten Beads has been featured in many regional & national publications.

October 2013

In the October 2013 issue of Homes & Gardens we were listed as one of the top haberdasheries in the UK.

July 2013

Spoilt Rotten Beads supplies beads for the costume department at Pinewood Studios making the beaded costumes for the Ridley Scott movie Exodus

August 2012

Cambridge News – Behind the Scenes at Spoilt Rotten Beads

May 2012

Cambs Times profile on Spoilt Rotten Beads & our award for Best Bead Store 

Press Enquiries:

01353 749853