About us

Who we are:

Spoilt Rotten Beads is based in the village of Haddenham, Ely just outside Cambridge. We stock over 5700 beads, findings,  jewellery making supplies & patterns. We’re a one stop shop for the best selection of Seed Beads, Czech Glass Beads, Swarovski & Preciosa crystal beads, Fire Polish Beads, Findings, Charms, Patterns, Tutorials & all jewellery making and beading supplies. We also teach jewellery making courses and workshops.


Spoilt Rotten Beads Shop Comp

minty bead bus

Here’s Minty the Spoilt Rotten Bead Bus who was lovingly restored by Stuart (husband of our owner Juliet and our Company Secretary).

If you’re local to Spoilt Rotten Beads you’ll see Minty out and about from time to time!

Spoilt Rotten Beads employees are all passionate about beads and making jewellery, so you will always find new project ideas from our team and free online video classes with Owner & Designer Juliet Browse. We also keep you up-to-date with colour trends and tips on the latest fashions in jewellery making.

For monthly updates about Spoilt Rotten Beads events, news, jewellery making workshops, and discount coupons, sign up for our free newsletter by clicking the “Keep up to Date” button on the right of this screen.


Contact us:

Spoilt Rotten Beads, Jewellery & Brides Ltd
7 The Green, Haddenham,

Ely, Cambridgeshire, CB6 3TA

Telephone:   01353 749853

Email: customerservice@spoiltrottenbeads.co.uk

Company Registered in England & Wales: 06487707

VAT Registration Number: GB 927 9016 06


Bead Shop Opening Hours

Monday – 10am – 5pm
Tuesday – 10am – 5pm
Wednesday – 10am – 5pm
Thursday – 10am – 5pm
Friday – 10am – 5pm
Saturday – 9am – 5pm

Internet Ordering: 24 hrs a day – 7 days a week!

Christmas Opening Hours

Saturday 23rd December – 9am – 5pm
Sunday 24th December – Closed
Monday 25th December – Closed
Tuesday 26th December – Closed
Wednesday 27th December – 10am – 5pm

Bank Holidays – We are closed on bank holidays.



From Cambridge
Follow A10 to Ely. Stretham is aprox 10 miles from Cambridge. Turn left at Stretham roundabout, pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From Ely
Follow A10 towards Cambridge. Stretham is aprox 4 miles from Ely. Turn Right at Stretham roundabout and pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From Newmarket
Follow A142 from Newmarket to Ely. Turn left at Soham roundabout signposted Wicken and Stretham. Go straight on at Stretham roundabout and pass through Wilburton and you will arrive at Haddenham. At the cross roads go straight across and you will find Spoilt Rotten Beads on the left handside just next to the village green.

From London
Travel by rail to Ely is the easiest – Take the Kings Lynn train from Kings Cross and get off at Ely. Then either jump in a cab (we’re 15 mins away) or hop on the Zip bus that runs every hour.

Environmental & Ethical Policy

Running our business in an ethical and fair way is fundamentally core to our beliefs, our motto is “Good Beads, Doing Good”. To support this aim we donate a percentage of our profits every year to charity – over the years we’ve donated in excess of £6000 to various charities and good causes!

In 2017 we are focusing on raising money for charities that help women & children in particular. On International Women’s Day (8th March) we raised money in the shop and donated 10% of our profits to Women’s Aid who help women who are facing domestic violence. In the first six months of 2017 we have also donated £500 to the Potters Village child crisis center in Uganda.

Our Bead Festival in May 2016 raised over £80 for local charity Haddenham First Responders, we also donated over £200 to the British Legion’s Poppy Campaign. In 2015 we donated £600 to Mission Direct who build schools and homes in developing countries & in 2014 we donated £500 to the Potters Village child crisis center in Uganda and £600 to Mission Direct which builds schools and homes in developing countries.

In 2013 we donated £1000 to Oxfam’s campaign to help all girls in Pakistan attend school, in 2011 we donated £1500 to War on Want who fight for the rights of workers in developing countries, in 2010 we donated £1000 to UNICEF’s Child Protection fund and in 2009 we donated over £700 to charity, including £500 to War on Want and various other small amounts to local charities including local Pre-Schools and Cancer Charity Fund Raisers.

We are constantly looking for greener ways to package our beads. Our Internet Orders are packaged in Jiffy Bubble Mailers made from paper sourced from sustainable forests, and the pretty pink carrier bags we give out in our shop are made from 100% recycled paper. We have a large recycling bin outside our shop into which we put all our paper and cardboard. If you order from our website you’ll also see that we often send out your internet orders in reused cardboard boxes.

We do not sell any natural coral beads as this contributes to the destruction of the worlds beautiful coral reefs. Nor do we sell any natural Lapis Lazuli beads as the vast majority of the world’s Lapis is mined by the Taliban in Afghanistan and the proceeds are used to fund terrorism.

Meet the Team!

Juliet Browse – Owner

Juliet Browse Profile Picture compressed

Juliet owns Spoilt Rotten Beads, Jewellery and Brides Ltd. Juliet is a qualified Art Clay Silver Instructor and also teaches a range of our in-house courses. She sources all the beads in the store from all over the world, writes for bead magazines, does the marketing, accounts, website management and lots more! When she’s not working she’ll probably be found looking after her 30 exotic chickens!

Becky – Bead Shop Manager

becky comp

Becky shares the position of Bead Shop Manager with Vivien. You’ll find Becky in the shop on Thursdays, Fridays and Saturdays. Becky teaches a lot of our jewellery making classes, designs kits, appears in video tutorials and is buys a lot of our beautiful fire polish beads and Czech glass. When she’s not surrounded by beads you’ll most likely find her at her sewing machine making beautiful bags!

Vivien – Bead Shop Manager

vivien hussey

Vivien shares the position of Bead Shop Manager with Becky. You’ll find Vivien in the shop on Mondays, Tuesdays and Wednesdays. Vivien makes beautiful beaded jewellery and is also very talented at wire work. Vivien also designs kits and patterns and appears in our video tutorials

Jaide – Marketing Manager

Jaide is one of our newbies, but has worked in the jewellery making industry for over 4 years! As our Marketing Manager, Jaide has lots to do, including coming up with our fab offers, creating graphics and adverts and tinkering behind the scenes on the website.

Although Jaide doesn’t work from our shop, she regularly pops in for jewellery design supplies and to take photos for our emails and social media (and to drink lots of cups of tea!).

Mandy works in the shop and packs internet orders on Mondays, Tuesdays, Thursdays and Fridays and has been making beaded jewellery for several years now, including some time spent making jewellery for a UK designer, she’s also big in the Haddenham Amateur Dramatics scene!

Lynne works in the shop and packs internet orders on Tuesdays, Wednesdays, Thursdays and Fridays. When Lynne’s not making pretty bracelets and beaded jewellery she can usually be found taking her lovely dog for walks on the coast or in her beautiful garden (Lynne has green fingers).


Freya works in the shop on Saturdays, Freya is hoping to become a primary school teacher, when she’s not revising or making jewellery you can find Freya volunteering at youth groups such as the Cambridge Youth Theatre.

Andree works in the shop & packs internet orders on Mondays, Tuesdays, Wednesdays and Friday.

Emma works in the shop on Mondays, Tuesdays & Wednesdays. When she’s not making beautiful jewellery or packing your orders Emma is most likely to be found looking after her menagerie of cats, dogs and dragons!


Mandy helps out in our warehouse and is our stock controller and keeps our bead warehouse well organized so that we can dispatch your orders as fast as possible, she also helps pack and design kits and seems to spend a lot of time counting beads!

Elena works in the shop on Saturdays and helps out during school holidays. Ellie is quite new to beading but she’s learning fast! Ellie is very musical and loves to sing whilst she works!

Awards & Press

Hear all about it!

Our Spoilt Rotten Beads Awards & Press section will keep you up to date on the latest company happenings from awards we’ve won to news articles and interviews.

International Craft Awards 2016


Spoilt Rotten Beads are really proud to have been nominated in two categories for the International Craft Awards 2016:

Best Craft Store South of England

Best Workshops

Please take a moment to vote for us by clicking right here (you might even win a trip to a health spa!)

Constant Contact All Star 2015

We’re really proud to have won an All Star Award for our marketing three years in a row!

all star award 2015

Feefo Gold Trusted Merchant Accreditation 2016, 2015 & 2014

feefo gold trusted 2016

Winner Best Bead Store South of England 2014 As voted for by the readers of Make & Sell Jewellery Magazine

make and sell winner

Constant Contact All Star Award 2012

Best overall Business to Consumer Marketing

constnat contact allstar

Finalist – Ely Standard Business Awards 2012


Winner – Best Bead Store 2012

As voted by the readers of Beads & Beyond Magazine



Spoilt Rotten Beads has been featured in many regional & national publications.

October 2013

In the October 2013 issue of Homes & Gardens we were listed as one of the top haberdasheries in the UK.

July 2013

Spoilt Rotten Beads supplies beads for the costume department at Pinewood Studios making the beaded costumes for the Ridley Scott movie Exodus

August 2012

Cambridge News – Behind the Scenes at Spoilt Rotten Beads

May 2012

Cambs Times profile on Spoilt Rotten Beads & our award for Best Bead Store 

Press Enquiries:

01353 749853